How to choose the right sunglasses for small face women, there is a need to consider the golden ratio of facial features and frame design. According to the Asian Beauty Industry Report 2023, about 38% of female consumers worldwide have the opinion that the ratio of the frame width and the cheekbone width is 1:1.6, which can balance the vision ratio of the face effectively. Taking Japanese brand JINS as an example, the sales of its “Mini Oval” series of frames increased 42% year-on-year in 2022. The series maintains the outer frame within a narrow scope of 2mm inside the cheekbone width by using three-dimensional measuring technology, and it has become the benchmark product for small face fitting glasses in the Asian market.
Color psychology research shows that dark lenses optically enlarge small faces. According to the 2024 consumption records of Tmall International, black matte lenses’ search volume in the “small face friendly” glasses category amounted to 67%, of which tea crystal lenses were the new fashion with a 15% enhancement in the light transmission rate. Korean beauty group KARA’s glasses brand KISSKARA launched the gradual tea crystal series, with a unique double-layer coating technique to reduce the refractive index of light by 20%, three months after the market sold more than 120,000 pairs, consumer re-purchase rate of 41%.
Material selection directly affects the wearing experience and face shape modification effect. TR90 memory resin is only 35% the weight of traditional metal frames, making it the favored choice for consumers with smaller faces. According to the statistics of the White paper of China’s eyewear industry in 2023, the market share of the TR90 material special glasses for small face has increased by 217% compared to 2020, where the “Air Fit” series launched by Shenzhen Wanxin Optics can automatically adjust the tilt Angle of 15° to fit the Asian facial contours according to the pressure sensor technology of the nose bracket. The technology enhanced the comfort level by 38%.
Star power plays a certain influencing role in the buying decision of small-face spectacles. According to Instagram data, the five pairs of small-face sunglasses worn notes posted by @SmallFaceGuru, a fashion influencer, in spring 2024 exceeded 500,000 engagements per post, driving a 230% increase in relevant keyword searches. Among them, Amway’s “bomber jacket + cat eye sunglasses” combo has been reprised, and the month-on-month sales volume of related products on the Tmall platform has increased by 112%, bearing witness to the synergistic value of celebrity influence and product design.
In shopping channels, personalized customized services have seen explosive growth. Chinese eyewear e-commerce retailer “MOJI” AI face scanning system can provide personalized glasses solutions according to 83 facial feature points, and registered users of the service have already exceeded 320,000 in the first month, with a 27% conversion rate. It is interesting that 76% of clients are willing to pay 30%-50% more for customized services with specifications such as nose bracket height adjustment (±5mm) and mirror leg length fine-tuning (±8mm), which shows the market’s strong intention to pay for exact adaptation. For individual product recommendation, it is recommended to feature the professional line titled “women’s sunglasses for small faces.”. These products generally go through rigorous ergonomic testing to ensure that the frame width is not wider than the core parameter standard of 1.2cm at the widest part of the forehead.