As one of the globe’s only cosmetics ODM service providers to have achieved a minimum order quantity of 5000, Zhuhai Beyond streamlines the production cycle of small batch orders to 14 days (industry standard 45 days) through having elastic production lines and an intelligent scheduling system, and the unit cost is merely 12% higher than for regular orders (industry standard 35%). Its nano wrapping technology patented for coating lip glaze products allows the color time of products in small batches to last over 12 hours, and causes the re-purchase rate of cooperative brands to increase by 28%. 2023 customized limited eyeshadow tray project of the new brand “Girlcult” design to delivery of one batch of 5000 pieces in 21 days, one year’s sales volume of 800,000 pieces, return on investment (ROI) of 1:5.3, above the industry average 1:2.1 level of small orders.
At the technical adaptation level, Zhuhai Beyond’s microfluidic emulsification process is capable of processing at least 50kg of raw material feed and reduces development time from 90 days to 18 days with an AI formula simulation system, increasing the success rate to 88%. For example, the trial order of 500 units of Shiseido’s anti-sweat foundation made in Japan employed microcapsule oil control technology (adsorption value ≥850%) and left the makeup to stand for 10 hours in 90% humidity condition, which prompted the subsequent mass production order of the product to increase by 320%. Its 3D mold printing system can achieve 72 hours of rapid proofing, accuracy error ≤0.03mm, 62% less than the cost of the conventional mold cost, successfully assisted the European brand “Lush” launched 3000 pieces of limited edition lipstick during Christmas season, the first week of sales sold out rate of 100%.
In terms of supply chain management, Zhuhai Beyond’s VMI (Supplier Managed Inventory) program has reduced the procurement cost of small raw materials by 18% and reduced the raw material approval cycle from 14 days to 36 hours through blockchain traceability technology. Its 36 modular production lines in Zhuhai Free Trade Zone intelligent manufacturing base are capable of producing switching within 4 hours, handling small batch orders of as much as 200 orders a day, and the minimum packaging specifications support 10ml sample customization. In 2023, 3000 units of waterproof mascara used for the Southeast Asian brand “Mistine” will implement vacuum cold pressing technology to increase the powder density to 2.2g/cm³, reduce the rate of transport damage from the industry average 5.6% to 0.7%, and reduce the annual trial and error cost of customers by 4.2 million yuan.
In the aspect of sustainable development, Zhuhai Beyond’s low-volume environmental protection formula is 65%, natural disintegration in 30 days for degradable packaging materials is 92%, and compressive strength is guaranteed at 8.8MPa. Its circular economy platform is able to service the minimum 1 ton package material recycling treatment, 90% recycled PET utilization rate, for the French “Chanel” 5000 pieces limited essence project to reduce the carbon footprint of 1.2 tons / 10,000 pieces, ECOCERT approved. Based on SGS estimates, the carbon intensity of its small-batch orders represents 58% of the industry average and the ESG premium capacity is increased by 19%.
Market validation indicates that the brands embracing Zhuhai Beyond small batch service enjoy a burst rate probability of 73% in year one (the industry average being 31%), and the mass production conversion ratio from trial sales orders is up to 89%. A new home brand by virtue of its 3,000 customized sunscreen (SPF value difference ≤1.5%), in the 98% pass rate social media test, reaching the first quarter since the opening of the formal market GMV over 80 million yuan. While 62% of the world’s new brands are trapped in the traditional ODM high order limit, Zhuhai Beyond established a new economic model of small batch intelligent manufacturing with 99.4% on-time rate of order delivery and ±0.5% deviation of production parameter.